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Online marketing
The pre-header: maximize the impact of your email subject lines
The pre-header, also known as the preview text or email teaser, is the short text that is displayed together with the subject in the preview of an email message before it is opened. It is usually visible directly below the subject and gives the recipient additional information about the content of the email.  The pre-header is important for several reasons: 1. attracting attentionAs the pre-header is displayed directly below the subject, it can help to attract the recipient's attention and arouse their interest. A well-written preheader can encourage the recipient to open the email and continue reading. 2. summarize content:The preheader provides a way to briefly summarize the content of the email or give a preview of the main benefit or offer of the email. This helps the recipient to quickly decide whether the email is relevant to them and whether they want to open it. 3. provide more information:The limited space in the subject line can sometimes not be enough to convey all the important information. The preheader allows you to provide additional information, such as special offers, expiration dates or call-to-action instructions, to motivate the recipient to take action. 4. personalization:The preheader can also contain personalized information to create an individual appeal and relevance for the recipient. By integrating dynamic variables such as the recipient's name or specific information from their profile, you can increase attention and build a stronger bond. An email pre-header should be between 30 and 80 characters long. There is also nothing wrong with a call-to-action in the pre-header. This is because call-to-actions can also be extremely effective in the pre-header text. Use this opportunity to inform readers in the pre-header why you are sending them this email and what action they should take after reading it. A well-designed preheader can help improve the open rate of your emails, increase the relevance of your message and encourage the recipient to open the email and continue reading. Users of aBusiness benefit from the fact that aBusiness can give them suggestions for good pre-headers.
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Look it up further: E-mail address, Marketing, Optimization, abusiness Related articlesWhy are optimized business processes important for your company?How Langmeier Software got the flood of emails under control with aBusiness Suite Digital growth: the importance of SEO, social media and email marketing for start-ups This article covers the topics:Email Pre-HeaderEmail Marketing E-mail subject lines Email marketing with aBusiness Suite |
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